JOB DETAILS

Senior Manager Consumer Marketing - Campaign Design

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Date: Jan 19, 2019

Location: Winston Salem, NC, US

Company: RAI

Job Title: Senior Manager - Adobe Campaign<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 26px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 16pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Level: Senior Manager (G35)<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Function: Consumer Marketing<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Location: Winston Salem<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Reports to: Senior Director MarTech and Campaign Ops <span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Position Description:<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

We’re seeking an outstanding individual to join our Consumer Marketing team as Senior Campaign Manager developing direct-to-consumer Marketing Automation and digital campaign implementations utilizing Adobe Marketing Cloud.   In this critical and highly-skilled specialist role, you’ll design, implement and automate rules-driven, world-class Adult Tobacco Consumer experiences via digital and traditional channels, working in partnership with Experience Planners to provide rich, personalized and contextually relevant messaging and offers across our portfolio of iconic brands and next-generation nicotine products This is an opportunity to deeply influence and evolve the utilization of Adobe Marketing Cloud and Adobe Campaign tools and capabilities in an insights-obsessed Consumer Marketing organization that is reimagining the world of nicotine enjoyment for Adult Tobacco Consumers. 
 
The ideal candidate must have hands-on experience working with campaign delivery tools and marketing automation, as well as fluency in email marketing execution and deliveryHe/she must also be self-directed and comfortable working in a fast-paced, team oriented environment.<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Principal Duties and Responsibilities<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Configure, implement and orchestrate campaign workflows and marketing automation schemas using Adobe Marketing Cloud, including Adobe Campaign, in support of Customer Journeys <span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Serve as subject matter expert and Team Lead in the use of Adobe Campaign and the methods by which it can be used to effectively optimize digital business<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Engage regularly with Experience Planners to plan for sufficient capacity and support for new promotions <span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Build, execute and deliver accurate audience data for assigned campaigns using automation tool<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Research info inquiries and requests regarding audience size and customer segments<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Review Work Order technical specs and ensure completeness in support of campaign operations<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Understand data specifications and ensure all data is available for campaigns<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Build rules-based multi-step email campaigns<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Ensure proper HTML presentation for all form factors and the quality of all outbound campaigns<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Perform Campaign API configurations for triggered email campaigns<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Set up Campaign workflows with single or multiple data sources<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Add external data sources to existing Campaign Schema<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Maintain robust documentation regarding governance for campaign management solutions<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Ensure that project goals are met and adhere to approved timelines and budgets.<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Proactively share wins and lessons learned to improve departmental and marketing competency.<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Ensure compliance with RJRT Legal and Regulatory guidelines  <span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

JOB SPECIFICATIONS<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 18px; font-family: Calibri, Calibri_MSFontService, sans-serif; font-size: 11pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

 

Education:<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 20.5px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 12pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Minimum BS in business related field, or relevant experience<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Required Skills/Experience:<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 19px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 12pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • 3-5 years’ experience with adobe Campaign<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • 8-10 years’ experience in CRM or Campaign Marketing<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Excellent understanding of marketing automation and campaign building best practices, including workflows and planning <span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Outstanding project management skills with proven experience managing end-to-end projects including managing budget, timelines/milestones, multiple partners and deliverables<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Demonstrated ability to manage simultaneous projects in a fast-paced environment<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Estimation abilities in scoping work in a highly complex environment<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Must be able to work independently and collaboratively (team oriented) with an enthusiastic attitude<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Strong interpersonal and communication skills<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Fundamental understanding of IT and Marketing principles<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Problem analysis and problem resolution at both a strategic and a functional level<span 134233279="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

Preferred Skills/Experience:<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 20.5px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 12pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Adobe Campaign certifications preferred<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Proficient in activating 1:1 CRM campaigns with consumer-facing, brand sites and/or apps with emphasis on user experience, strategy and digital marketing<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Proficient in other Adobe Marketing Cloud Solutions (Adobe Analytics, Target, Audience Manager, and/or AEM)<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Experience with other marketing automation tools Dynamic 365, Oracle Eloqua, Salesforce Marketing Cloud, ExactTarget, Marketoetc… <span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Experience with on-demand reporting/Analysis/business intelligence tools, including Tableau, etc<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • Experience with Agile development philosophy, practices, and tools<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

  • The right mix of experience in Marketing and Technology is highly desirable<span 201341983="" class="EOP SCXW45289392" data-ccp-props="{" style="margin: 0px; padding: 0px; line-height: 15.1px; font-family: Arial, Arial_MSFontService, sans-serif; font-size: 9pt; user-select: text; -webkit-tap-highlight-color: transparent; -webkit-user-drag: none;"> 

 


Nearest Major Market: Winston-Salem

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