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Lead Brand Manager

Date: Jun 27, 2019

Location: Winston Salem, NC, US

Company: RAI



(* Essential Functions)


  • Collaborate with brand and agency partners to determine objectives, strategies and tactical plans
  • Assist in the development and ongoing evolution of brand equity programs and creative platforms
  • Lead the execution of brand plans, in support of brand goals and within brand guidelines
  • CRM: Manage the one-to-one consumer relationship marketing plan and contribute to development of multi-channel consumer experience journeys
  • Develop online and direct mail marketing campaigns to drive adult tobacco consumer brand awareness and foster loyalty and advocacy
  • Execute planned marketing tactics to drive the desired experience with adult tobacco consumers
  • Integrate digital capabilities and drive adoption of mobile programs and apps
  • Develop tactical campaign plans, including metrics and key performance indicators
  • Manage the collection, synthesis and analysis digital and offline performance tracking data and key performance indicators
  • Provide insights and recommendations based on learning to drive greater business impact
  • Develop and actively manage budgets for marketing activities
  • Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards.




  • Bachelor’s Degree required - marketing specialization or related field a plus
  • 1-3+ years relevant corporate marketing experience
  • Experience/Exposure to Consumer Packaging Goods category is a plus


Knowledge & Experience:

  • Prior experience in consumer marketing a plus
  • CRM, B2C direct marketing or e-commerce experience a strong plus 
  • Demonstrated experience and understanding of CRM, business management, program development, trade and consumer insights/research, brand strategy and communication.
  • Demonstrated experience in motivating people, strong communication/interpersonal skills, thinking/operating strategically, sound decision-making, and an appreciation of functions other than Marketing




Work Location:

  • Winston Salem NC


Nearest Major Market: Winston-Salem

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