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Director IT - Digital

Date: Jul 13, 2019

Location: Winston Salem, NC, US

Company: RAI

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At RAI, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

At the RAI companies you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

This position is within Reynolds American Services Company—a subsidiary that provides support services, including compliance, HR, law, finance, information management, and more to all of the subsidiaries of RAI.



We’re seeking a dynamic and passionate individual to join our IT team as Director IT Digital.  This role works as an integral part of the IT Demand team and has a strong understanding of Digital capabilities for consumer goods companies with demonstrated ability to provide end-to-end solutions. This position requires a strong technical background, the ideal candidate should have skills in e-commerce, Adobe Product Suite (Audience Manager, Campaign, Analytics, Target and/or Experience Manager), Salesforce, and systems integration.


As the Digital Director you’ll be Responsible for becoming the company leader for technology knowledge, leader of digital ideation, and the application of digital transformation. In this essential role, you’ll analyze technologies available, attend conferences, meet partners, other companies, etc., develop a roadmap of IT capabilities to share with Consumer Marketing and Trade Marketing, and drive digital improvements within IT.


We’re seeking a dynamic and passionate individual that acts as the primary liaison between external technology providers, IT, Consumer and Trade. Working proactively with several cross-functional teams to understand business requirements, market conditions, technology opportunities, and operating constraints. In this essential role, you’ll serve as the technology integration expert for BAT global interactions and focus on sharing and/or adopting global best practices.


Successful candidates should possess:


  • 8+ Years of hands on management with cloud technologies and implementation experience.
  • 5+ Years of eCommerce site management with IT and Interactive experience
  • Demonstrated performance as a technology leader working alongside the business, and IT teams.
  • Demonstrated performance as team leader of multifunctional technology teams.
  • BA/BS degree or equivalent experience; master of business administration, or master’s in computer science preferred
  • Demonstrated ability to think and communicate strategically about business, product, and technical challenges
  • Experience with IT compliance and risk management requirements (eg. security, privacy)

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.


Benefit Summary

Our company offers very competitive compensation and benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly.


Nearest Major Market: Winston-Salem

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